Neovia - Market outlook


In a constantly changing world, Neovia aims at anticipating  market trends and transforming these major challenges into growth opportunities to better meet tomorrow’s challenges.

Population growth

The world’s population currently stands at 7.6 billion*. According to the latest projections from the FAO (Food & Agricultural Organisation), world population growth will continue to increase over the coming years to reach 9.8 billion in 2050.

This population growth will mainly occur in Africa (+ 1.324 billion), Asia (+986 million), and Latin America (+162 million). Conversely, population growth in North America will be low (+93 million) and Europe will experience a slight population decline (-17 million).

As such, Neovia continues to consolidate its position in Europe and has been developing strongly in these three major geographical areas for several years which now account for nearly 75% of its turnover and workforce.

Urbanisation and rising standards of living

Population growth is accompanied by urbanisation and rising standards of living worldwide.

The urban population in developing countries and the least developed countries should double from 2000 to 2030 to reach 5,3 billion people in 2030*.

Conversely, the urbanisation process is slowing in the most developed countries (approximately 75% of the total population and 84% in 2030).

In 2030, Asia and Africa will have the largest urban populations in the world.

Rising standards of living and food consumption patterns

Future trends in food consumption will be determined by the population growth and increasing revenues.

According to the World Bank’s estimates, per capita income should grow by about 2% annually in the coming years. Again, it is important to note that this growth will experience significant disparities with a sharp increase in emerging countries and stabilisation or low growth in Western countries.

The rise in standards of living between 2009 and 2030* is broken down as follows:

  • +515% in Asia
  • +234% in Africa
  • +123% in the Middle East
  • +73% in Latin America
  • +2% in Europe
  • -5% in North America

Combined with population growth, these figures strongly impact the demand for animal proteins which is expected to increase by 60% by 2040. They also invest more than ever in innovation to ensure that resources/raw materials are used as reasonably as possible and that the environmental impact of agricultural practices decreases.


*Source : INED 2018, Quartz 2015 and Essay “L’avènement du Monde