India is among the top ten complete feed producing countries. Its population is steadily growing (1.3 billion people) and its standard of living is steadily improving.
Neovia is based in Mumbai where it manufactures and sells Premix and offers related services to livestock feed producers: poultry, aquaculture, and ruminants.
Neovia would like to rapidly accelerate its development in India through three levers: organic growth, acquisitions, and strategic partnerships. In this context, the company signed a three-year partnership with Unibait Feed, a reference company specialising in the production and distribution of premium prawn feed, in 2016.
This partnership will allow Neovia to accelerate its growth in aquaculture in the country and demonstrates the Group’s global expertise in the field. Neovia will be providing Unibait with quality premix and a broad range of value-added services: support of its species experts and technical experts, feed formulation, quality control of raw materials and finished products, continuous improvement and optimisation of industrial practices, etc.
In 2017, Neovia has launched its pet food activity in India. It is one of the most dynamic and fast-growing countries on the pet food market.
This growth is mainly due to the combination of two major trends: changes in consumer lifestyles and an upwards trend in purchasing power.