China is the world’s largest complete feed producer. Its population is steadily growing (1.4 billion people) and its standard of living is continually improving.
Neovia established itself in China in 1994. The company has two production sites (premix and additives & ingredients) and offers a broad range of products and services to feed producers and livestock farmers: premix / firm-services, nutritional specialities, pre-starters, additives & ingredients, animal health and hygiene products.
Neovia has also developed an offer adapted to the market for several high-potential species: horses, pigs, aquaculture, and, more recently, petcare. This last segment allows it to benefit from the Group’s global expertise in the field: R&D, sales & marketing.
In 2015, Neovia’s Chinese subsidiary launched an e-commerce platform dedicated to premix on Alibaba which was a first for the company and an original and innovative approach to the market!