Neovia - Petcare / Petfood

Petcare

The global pet food market, and more widely the petcare market, represents 109 billion dollars and is growing steadily.

It is characterised by a twofold trend linked to changing lifestyles and purchasing power of populations: a “humanisation” of the animal (anthropomorphism, full member of the family) and premiumization of their needs (required level of quality, increase in the average basket).

Therefore, apart from feed quality, new technologies and connected objects are emerging to promote better interaction between people and their pets.